About

Hi, I’m Zack Fawzi, the founder of this site. The name Zack Fawzi isn’t actually my real name; it’s a pseudonym.

I opt for a pseudonym because I’m quite active in politics, and I’d rather not draw any attention that doesn’t align with my goals. However, the story I’m about to spill is real.

I first got into digital marketing in 2004. Freshly married and on the lookout for a side hustle, I stumbled upon affiliate marketing.

Back then, it was tough doing affiliate marketing in my country due to the lack of support for essential services like Paypal and Clickbank.

And to make matters worse, many affiliate programs still used checks, which would take months to receive and cash in my country.

But I was determined to succeed, so I persevered. Eventually, I managed to make a few sales and earn some cash.

However, I failed to generate significant earnings from my affiliate marketing business. So, after about 3 years of trying, I decided to quit in 2007.

Fast forward to 2014, my wife took a different route by selling branded handbags through her social media accounts.

She started it as a hobby. She loves handbags, so she had a bunch of handbags at home. As they piled up, she began to sell the ones she no longer used.

But what started as a hobby evolved into a business. In 2015, she began buying handbags from suppliers to resell. We then sought out investors to scale up our business.

Our business expanded from selling handbags to wallets, belts, eyeglass frames, watches, and shoes. Since 2016, we’ve been able to make a living from this online business.

But enough about me. This site is not about me. It’s about you and how I can help you in your digital marketing efforts.

You’re probably aware that the digital marketing world is rife with misinformation, hype, and fads. It’s hard to know what’s legit and what’s not.

And this misinformation has taken many victims, especially newbies. They cost people time and money and lead them down the wrong path to failure.

That’s why I created this site. My goal is to provide useful digital marketing tips and resources that can help you cut through the noise and find your path to success.

I’m not claiming to be the next Elon Musk or Jeff Bezos, but with years of digital marketing experience, I’ve learned a thing or two.

I’m also not desperate for money because I have a pretty successful business in another niche that gives me financial stability.

This means that I can focus on creating high-quality content that is informative and valuable for you, without solely relying on it for income.

I’d be a hypocrite though if I said I created this site solely for altruistic reasons. I do want to make money from this site, but I want to do it in a way that benefits you.

So, let’s connect and grow together. If there is anything I can help you with, feel free to contact me via this contact form or by email at zack(at)marketingrail.com.

In writing this About page, I got a helping hand from AI tools like DeepL Translator, ChatGPT, and Google Bard, as English is not my native language.