5 Benefits of Blogging for Your Business

If you want to learn about the benefits of blogging for your business, you’ve come to the right place.

In this article, I’ll show you 5 benefits of blogging for your business. After reading this article, you can see what a blog can do for your business.

Table of Contents

1. A blog could attract search engine traffic
2. A blog could attract referral traffic
3. A blog could get you more social media traffic
4. A blog can help you build your email list
5. A blog can help you build rapport and get sales
6. Closing remarks

A blog could attract search engine traffic

A blog is a great way to attract search engine traffic. When your blog’s articles rank on Google for keywords that people use in your niche, you will get traffic from Google.

And Google is the king of traffic. It’s the most popular website in the world as of November 2021 with 45.41 billion monthly visits, according to Statista data.

Google is not the only search engine on the Internet. Another important search engine to consider is Bing, which is owned by Microsoft.

Bing’s traffic is much less than Google’s, but it’s still quite a lot. Bing received about 1.2 billion visitors in May 2022, according to Statista data.

You’re more likely to get search engine traffic if your blog is optimized for search engines. If you don’t optimize your blog, the chances of you getting search engine traffic are lower.

The practice of optimizing your site for search engines is called “Search Engine Optimization.” It’s commonly abbreviated as SEO.

SEO can seem complicated at first. There are tons of factors that can affect your site’s ranking. And there is a lot of debate among SEO experts, as no one knows the exact algorithm of the search engines.

However, it boils down to a few fundamental factors, such as putting keywords in your article title, building links to your site, etc. You don’t need to learn all the details of SEO. You just need to learn the fundamentals and apply them to your blog.

A blog could attract referral traffic

Referral traffic is traffic from other sites that are not search engines or social media. They can come to your blog if it’s linked to by those other sites.

Let’s say you interview an expert on your blog. After that, the expert links to the interview from his site. Then, some of his site visitors click the link to your blog to read the interview. That’s referral traffic.

One way to get links from other sites is to create content that attracts links. There are several types of content that tend to attract links. This type of content is called linkable content.

An expert interview is an example of linkable content. Another example is a collection of data about something, such as email marketing statistics.

Journalists need such data for their articles. If they use some of the data you collect and link to your article as a reference, you can get referral traffic from their news sites.

Another way to get links from other sites is to write guest posts for other sites. When you write articles for other sites, they usually allow you to put links in your author box.

A blog could get you more social media traffic

You don’t need to blog to get social media traffic. However, blogging can help you get more social media traffic.

When you blog, you need to publish articles regularly. So, blogging allows you to regularly share your content on social media and drive traffic from it.

Another way your blog can get social media traffic is when your readers find your articles valuable and post or share them on their social media accounts.

You have to make it easy for people to share your article. On this blog, for example, I use the free Grow Social plugin by Mediavine that adds social share buttons to every post I publish.

Now, not all social media is suitable for blogs. Instagram, for example, does not allow clickable links in post captions, making it less effective for driving traffic to blog content.

Facebook and Twitter, on the other hand, are suitable for blogs. While their algorithms may suppress the reach of link posts, they allow you to post clickable links on their platforms.

One social media platform that is blogger-friendly is Pinterest. While it’s not as popular as Facebook or Twitter, it has a fair amount of traffic. According to Statista data, Pinterest received 945.3 million visits in May 2022.

What’s interesting about Pinterest is that it’s a hybrid between social media and a visual search engine. Many Pinterest users search for content by using keywords in their search bar.

So, unlike on Facebook or Twitter where you usually get a burst of traffic that dies after posting, you can get long-term traffic on Pinterest.

A blog can help you build your email list

You probably already know the benefits of having an email list. Having an email list allows you to actively reach out to your subscribers.

You can send new content to your subscribers. You can send product recommendations to your subscribers and follow up with them.

This is something that blogs can’t do. Blogging is great for getting traffic, but you can’t use a blog to reach out to people.

Many visitors will not return to your blog a second time unless they stumble upon it again while searching on Google or elsewhere.

Many will also not buy your products or services on their first visit. They need to be followed up before they make their buying decision.

So, you need to capture your visitor’s email address if you want to be able to contact them. You can put your opt-in form in the sidebar or before or after your article.

You’ve worked hard to attract visitors from search engines or social media, so don’t let them leave empty-handed.

Besides, you will get warm leads if you use your blog to build your email list. They may have read your content and developed a certain degree of liking and trust toward you.

A blog can help you build rapport and get sales

Blogging is not just a way to share information with your audience, it’s a way of building relationships with them.

Your content, of course, has to be good and valuable if you want to build rapport and get sales. It’s even better if your content can provide small, quick wins for your readers.

Let me give you a real-life example. I had a loading speed issue on my other blog a few years ago. So, I Googled information on how to improve the loading speed of a blog.

Among the various sites I read, there was one that caught my attention. It was Online Media Masters by Tom Dupuis, a web designer turned affiliate marketer.

Tom’s articles were rich with information and data. When he recommended products, he did so by comparing several products. He compared the benefits and the prices, then showed which offers the best bang for your buck.

His content not only expressed his expertise but also his honesty and sincerity in helping people. When I applied his tips, my blog loading speed also increased.

The latter is what I mean by a small, quick win. It’s a small improvement that your readers quickly get from your content on their way to their bigger goals.

I ended up changing my hosting to the one recommended by Tom at the time. And I bought it through his affiliate link.

This is what can happen if you manage to build rapport with your audience, i.e. you get sales. And you can use your blog to build rapport and get sales from your audience.

Closing remarks

There you go, the 5 benefits of blogging for your business. Now, blogging is not for the faint of heart. You need to create a lot of content and get a lot of links to take your blog off the ground.

But, if you’re willing to put in the effort, blogging can be a powerful tool to grow your business online.

After all, aren’t all marketing methods like that? Whatever marketing method you use, building a successful business takes hard work, time, and dedication.

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